Description :

Grade Level: L2
Location: Islamabad
Last Date to Apply: 21st April 2025

What is Product Experience Analyst?

As a Product Experience Analyst, you will be at the forefront of crafting and optimizing high-impact digital experiences for Pakistan’s largest homegrown, multi-vertical platform, SIMOSA. With over 21 million monthly active users across SIMCare, Lifestyle, and Social+, this role demands delivering user experiences that meet world-class design standards, tailored to the needs of a broad and rapidly growing user base.

You will play a key role in shaping industry-first initiatives across telecom, lifestyle, and social engagement, designing for a wide spectrum of user personas spanning various demographics, digital fluency levels, and device capabilities. From urban, Gen Z to users in remote towns, you’ll be solving for scale, inclusivity, and intuitive usability,  all while contributing to SIMOSA’s ambitions of expanding into global markets and redefining what a digital platform can be.

What will Product Experience Analyst do?

1. User Journey Design & Optimization

• Map, evaluate, and enhance end-to-end user journeys across SIMOSA’s verticals.
• Identify friction points and optimize for task completion, clarity, and seamless interaction.
• Ensure experiences are inclusive, scalable, and aligned with user expectations.

2. Feature Discovery & Navigation Strategy

• Improve in-app navigation, information hierarchy, and feature accessibility.
• Align app structure with user mental models to reduce cognitive load and bounce rates.
• Drive discoverability of key features across SIMCare, Lifestyle, and Social+.

3. UX Design, Wireframing & Prototyping

• Design intuitive interfaces using wireframes, flows, and interactive prototypes.
• Use tools like Figma to collaborate on user-centric experiences across platforms.
• Work on UI consistency while ensuring ease of use across screen sizes and personas.

4. Research-Driven UX Optimization

• Conduct user research through surveys, interviews, usability testing, and behavioral data.
• Translate qualitative and quantitative insights into actionable design improvements.
• Continuously monitor app store reviews and in-app feedback to address user pain points.

5. Experience Intelligence & Performance Monitoring

• Track experience KPIs such as engagement, drop-off rates, app ratings, and feature usage.
• Apply funnel analysis and behavioral segmentation to prioritize UX enhancements.
• Validate improvements through A/B tests and iterative design cycles.

6. UX Writing & Content Design

• Craft clear, context-aware microcopy that enhances usability and reduces friction.
• Adapt content to suit varying user personas from digitally fluent users to first-time app users.
• Ensure tone, clarity, and guidance align with the user journey and platform goals.
  

What are we looking for and what does it require to be Product Experience Analyst?

UX & Product Design Proficiency

• Strong foundation in scientific UX principles and human-centered design methodologies.
• Proficient in wireframing, interaction design, and prototyping tools (Figma, Balsamiq etc.)
• Deep understanding of UI design fundamentals, usability heuristics, and digital accessibility.

Analytics & Research

• Hands-on experience with digital product analytics tools like Firebase, GA4, Mixpanel.
• Skilled in conducting and synthesizing user research and usability testing.
• Ability to interpret behavioral data to identify issues and recommend experience improvements.

Collaboration & Communication

• Strong Story Telling and communication skills with the ability to present experience strategies to diverse stakeholders.
• Comfortable working in agile, cross-functional teams with product managers, and engineers.
• Strong attention to detail and ability to maintain consistency across complex product surfaces.

Requirements

• Bachelor’s degree in Human-Computer Interaction (HCI), Design, Media Sciences, Business, Statistics, or a related field.
• Specialized certifications in UX design, analytics, or digital product strategy are an advantage.
• 2-4 years of experience in UX, Product Design, or Experience Analytics roles within digital or mobile-first environments.
• Proven track record of improving product journeys and user experiences using design and data.
• Exposure to large-scale or multi-audience platforms is a strong plus.
• Growth-mindset, Attention to detail, Willingness to learn
• Result Oriented, Creativity and Innovation, Flexible and Adaptable

Scope of Impact & Decision-Making

• Makes daily decisions on optimizing journeys, interface logic, and content clarity.
• Impacts both short-term metrics (engagement, satisfaction) and long-term product evolution (retention, loyalty).
• Influences core product directions by bringing the voice of the user into the design and development process.
• Drives a user-first culture across SIMOSA’s product ecosystem through data-informed design thinking.

Benefits

Why Join Jazz?

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer obsession.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 75+ million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy..