We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The Marketing Automation Associate plays a crucial role in driving our demand generation and brand marketing initiatives through the Marketo platform.

This position offers an exciting opportunity to design, build, and optimize email campaigns that enhance our digital presence and customer engagement

across the US and Canada.

This role champions the RSM brand and user experience – ensuring high-quality email-based programming that reflects RSM’s brand promise and creates

seamless engagement opportunities for buyers of professional services across the US and Canada.

The Marketing Automation Associate provides quality assurance review across peer-managed Marketo campaigns, as part of a collaborative email and

marketing automation team. They may also conduct routine content reviews of ongoing Marketo programs, offering recommendations to improve content

and brand relevance.

General responsibilities: 20%.

• Collaborate with cross-functional teams to understand marketing campaign strategies and performance goals, ensuring
• timely completion of tasks and effective communication across all internal channels.
• Uphold RSM brand standards and best practices
• Provide critical thinking about campaign approach and tactical execution
• Proactively manage multiple projects and deadlines
• Actively seek out and participate in skills development training, as defined by career development goals

Email and marketing automation responsibilities: 75%.

• Execute and optimize email marketing campaigns for RSM US and RSM Canada enterprise marketing and demand
• generation programs
• Understand program objectives and channel benchmarks, monitor campaigns to meet or exceed
• Identify optimization opportunities for assigned programs to improve target metrics
• Implement targeted testing under direction of digital marketing leadership team
• Accurately connect Marketo campaigns to CRM to ensure data flow to support defined measurement strategy
• Contribute to reporting and analytics as requested
• Review peer campaigns for second set of eyes accuracy, identify errors or disjointed user experiences
• Participate in power user training and office hours to ensure consistency across enterprise
• Collaborate with design team to ensure brand assets remain current
• Identify opportunities for process improvements and bring forward to manager for consideration

Other duties as assigned - 5%.

EDUCATION/CERTIFICATIONS

• Bachelor’s degree in marketing, communications, digital marketing or computer science (preferred), or 4 years equivalent business experience Marketo certification, preferred

TECHNICAL/SOFT SKILLS

• Proficiency with Marketo suite of tools; required
• Hands-on experience delivering email marketing and multichannel marketing automation campaigns; required
• Awareness of data sources across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, HootSuite, Google, SEMrush, etc)
• Experience with Workfront project management tool a plus
• Awareness of global data and consumer privacy regulations and best practices, preferred
• Strong command of American English, with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada.

EXPERIENCE

• 3+ years of experience in email marketing and marketing automation experience, preferably within a large, global organization or professional services environment
• Awareness of buyer journey, preferably in B2B environment

LEADERSHIP SKILLS

• Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously
• Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders

At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/india.html.  

RSM does not tolerate discrimination and/or harassment based on race; colour; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the Indian Armed Forces; Indian Armed Forces Veterans, and Indian Armed Forces Personnel status; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.  

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please send us an email at careers@rsmus.com.