
- Define and maintain the brand’s creative vision and visual identity.
- Lead the development of marketing campaigns for product launches, promotions, and seasonal collections.
- Oversee the creation of high-quality content across digital, print, packaging, and in-store materials.
- Manage and mentor the creative team; work closely with marketing and product teams to ensure alignment.
- Ensure brand consistency across all platforms, including e-commerce, social media, and retail spaces.
- Monitor industry trends and customer insights to keep creative strategies current and effective.
- Manage project timelines and creative budgets efficiently.
Skills
- Bachelor’s degree in Graphic Design, Marketing, Visual Arts, or a related field.
- Minimum of 7 years of experience in creative roles, with at least 3 years in a leadership position.
- Proven experience in the beauty, fashion, or retail industry.
- Strong proficiency in Adobe Creative Suite and a keen eye for visual storytelling.
- Excellent leadership, communication, and collaboration skills.
- Deep understanding of branding, digital marketing, and consumer engagement.
- Track record of delivering impactful, innovative campaigns.
- Ability to balance creativity with business strategy and deadlines.